One of our Creators recently launched a #SupportLokal campaign by Alliance Bank Malaysia to enable communities to support local businesses through merchandise.  Apart from generating additional income, branded merch is a great way to market your establishment and engage with loyal customers. If you’re not sure how to start creating merch don’t worry. We’ve got lots of tools and tips to help you get started.  

 

Logos are a foundation for building brand identity, they make your business stand out and help people recognize your brand. If you already have a logo you can upload it to the Yeefu Creator and create over 50+ products in minutes.  

Have fun with your logo by creating unique print designs, or placing it in unexpected areas such as the bottom or on the back. Check out these examples of how businesses of all kinds use their logos to create merch. As you can see, once you have an eye-catching logo, it’s easy to transform products into cool merch.

Sources: Merchbar

If you don’t have a logo yet, think about your business and define its brand identity. Ask yourself the following questions to spark ideas.

What does your business do?

Why did you start your business?

Who are your most loyal patrons—do they have a distinct style or aesthetic? 

Next, research other business logos and make mood boards with the aesthetic that appeals to you most. Many businesses hire a graphic designer to create their logos, but if you’re on a tight budget you can use more affordable tools for creating a custom logo like:

Placeit: Create beautiful designs and logos within seconds using Placeit’s creative and on-trend smart templates. There are over 7,000 templates to choose from with more being added weekly. Get Placeit for $11.96 per month if you sign up with Teespring now.  

Canva: With Canva you can choose from premade templates, stock photos, cartoon images, shapes, icons, and more when creating a design or logo. Similar to Teespring’s text tool, Canva also has a text generator with over 100 different fonts to choose from.

99 designs: A creative platform that helps designers and clients work together to create designs, logos and more.

Wix Logo Maker: Wix’ online logo maker enables you to design a professional business logo with a few clicks plus a variety of promotional assets and more. 

 

Once you’ve created merch featuring your logo, get creative with your designs and expand your product range. Think about what sets your business apart…if you’re a restaurant, try making your customers’ favorite dish into a design, if you’re a gym use your clients favorite workout routines or classes to inspire a design, etc. You could even collaborate with local artists to generate more interest from the local community. 

Can’t think of a design? Ask yourself the following questions:

What is unique about your business—is there something you do that no one else does?

Why do people like your business—do you have a certain product, class or dish that your customers go crazy for?

Are there any inside jokes or phrases only your loyal customers will recognize?

If you don’t have a design start off by creating a basic product collection featuring your logo. T-shirts are a staple item in any merch collection, and don’t forget tote bags, hoodies, sweatshirts, and die cut stickers too. Don’t forget we offer eco-friendly products for eco-conscious customers too. Once you’ve got your first collection created try expanding your offering with additional designs and products. 

Once you’ve created your products and added them to a store, you’re ready to launch! It’s time to share them with your community. Utilize social media, newsletters, group chats, or email lists to let people know you’ve launched new merchandise. 

We hope you’re feeling inspired!